HARMAN Professional Solutions Introduces New and Refreshed RUSH Atmospheric Effects Fluids
New RUSH Fog Fluid and RUSH Haze Fluid available in a variety of sizes
PROLIGHT + SOUND (Hall 4.0, Stand F41), FRANKFURT – HARMAN Professional Solutions today announced the launch of RUSH Fog Fluid and RUSH Haze Fluid. Additionally, the popular RUSH Club Smoke Dual Fluid, a hybrid Fog and Haze fluid formula now have visually refreshed packaging and are now available in a wider selections of container sizes to match the new introductions announced today. All three RUSH fluids are available in standard 2.5 l, 5 l, 25 l container sizes and 220 l drums. RUSH fluids have been carefully tested and benchmarked to optimize between effect efficiency, quality, and price in all Martin effect machines, where applicable.
With their introduction, the new RUSH fluids bring the most popular Martin atmospheric effects fluids to the masses under harmonized labels which have been optimized for point of sale in retail. The new packaging features will make the buying experience easier for retailers and consumers with the integration of a safety seal, point of sale UPC and EAN codes, enhanced sales graphics and descriptors, directions, safety and quality assurances. In addition, a new rear facing QR code will deliver end-users to an online SDS (Safety Documents Sheets) portal on Martin.com for quick and easy retrieval of relevant safety information. Martin has also taken steps towards more ecofriendly product packaging by moving to recyclable inner and outer packaging materials.
“Increased sales of our popular fog and atmospheric effect fixtures, has in turn created much more demand for our effect fluid from end-users, dealers, and distributors. This has been especially true at traditional retail locations.” said Justin Cicerone, Product Line Manager, Retail Lighting, HARMAN Professional Solutions. “With these enhancements to the RUSH fluid line, customers around the world should now have an easier time purchasing fluids as needed when supplies are low and showtime is near.”
RUSH Fog Fluid, RUSH Haze Fluid and the newly refreshed RUSH Club Smoke Dual Fluid are all now shipping. Customers should note that RUSH Fog Fluid will replace RUSH ELX Smoke Fluid and JEM Regular DJ Fluid, and RUSH Haze Fluid will replace JEM Pro Haze Fluid. While the name and packaging have changed, the fluid formulas remain untouched, and you can expect the same results. For more information please visit: http://www.martin.com/en-us/product-details/atmospheric-effects/fluid