Martin Case Studies

Canada Grey Cup, Canada
April 10, 2023

The Opportunity: Established in 1909 and named for former General Governor of Canada Albert Grey, the Grey Cup is the championship game that concludes each Canadian Football League season. With regular viewing audiences of four million, the Grey Cu...

Jyske Bank Boxen Arena, Denmark
July 18, 2018

The Opportunity: : The Jyske Bank Boxen is a 15,000-seat indoor arena that hosts sporting events such as ice hockey and basketball, as well as concert events with international artists. Jyske Bank Boxen is part of the MCH Messecenter Herning exhibit...