Zimmermann Spring 2020 Fashion Show, New York

The Opportunity

Founded by sisters Nicky and Simone Zimmermann in 1991, Zimmermann is an award-winning Australian fashion label with 27 stores located throughout Australia, the U.S. and the U.K. Known for their ready-to-wear luxury clothing, Zimmermann recently unveiled their spring 2020 collection during New York Fashion Week. In order to illicit a more emotional response from the audience, Zimmermann required an immersive lighting solution.

The Solution

Zimmermann worked with renowned lighting specialists Enlumen to create a cutting-edge lighting solution that accentuated the signature pastel colors of their new collection. To meet these goals, Enlumen designed and installed a state-of-the-art Martin by HARMAN lighting solution featuring class-leading VDO Sceptron 10 linear LED video fixtures.

Enlumen deployed 150 Martin VDO Sceptron 10 LED video fixtures in three arrays to create a vibrant, immersive lighting display for the event. Sceptron fixtures offer class-leading brightness with a 10 mm pixel pitch and are individually calibrated for optimal consistency. Compatible with an extensive range of easily interchangeable optical accessories, Sceptron fixtures are capable of a wide variety of looks. Sceptron fixtures also feature integrated power and data cabling, which allows for long daisy-chains with multiple fixtures per cable-run. Driven by the Martin P3 System Controller family, Sceptron fixtures offer easy configuration, mapping and setup.

The Impact

“We were hired to create an atmosphere to match the design that the Zimmermann team created for their spring 2020 line,” said Shawn Kaufman, Lighting Designer, Enlumen. “We had three arrays of Sceptron fixtures hanging over the audience, all working cohesively to create color and effects. They wanted a very strong feeling of color throughout the whole space. Throughout the show, the tubes cycled through solid colors, matching the main color theories of the collection. There were a few times where people came in while we were doing some editing and the color was so intense that they wept. We dialed some of the colors back because there was such a direct emotional response.”

“The colors and the feel of the lighting was in conjunction with the overall production design of the runway show itself,” said Kaufman. “The colors were originally done as fabric, so we had to translate them into light. We’ve worked with the Sceptrons a number of times on other projects. The fact that they have building blocks allowed us to connect them together and create the precise layout we were looking for, from the connectors to the diffusing lenses. The ability to use different diffusers to homogenize the color and pixel so you actually see them as a single source was also appealing to us.”