Kanye West and LittleBig Team Up for Graduation

January 21, 2008

He’s risen from beat maker to hit maker. His chart topping album, The College Drop Out (released in 2004) and most anticipated Graduation (released September 2007) solidified his position as one of the top rappers on the charts today. Kanye West is the big man on campus and he’s taking Martin’s LittleBig 3.5 long for the ride.

Lighting designer Jonathan Goldstein is attributed to Kanye’s “seeing the light” of LittleBig 3.5. He introduced the rap mogul to LittleBig 3.5 in August (supplied by Scharff Weisberg, NY), and since then, there has been no turning back. “The first time we used it was during a listening session,” said Jonathan, whose company, Starlight Visual specializes in entertainment lighting design, from concept to implementation. “We were in a small theatre. When I set up LittleBig, everyone was very surprised. The fixture was so versatile; we were all amazed at the way the light reacted through the lens. It almost projected like a gobo, especially when you open up the flood.”

Jonathan’s demonstration of the fixture’s agility was also what had sold Kanye on LittleBig 3.5. “The optics are so fast and were on point with the snare hits,” said Jonathan. “I would bump it up to a zoom and the fixture would keep up with me.”

Amidst, the crowd, food, fog and music, LittleBig 3.5 put on a spectacular lightshow, keeping time with beats and rhythms and impressing everyone in the theatre, even critics.

Based on the highly popular BigLite 4.5, LittleBig 3.5 is an extremely powerful xenon light which is hailed the fastest automated light projector on earth (capable of a 630 degree pan in just one second). Developed and manufactured by Zap technology, the LittleBig 3.5 allows full real-time full CMY color mixing, light diffusion effects, strobe effects, remote DMX controlled focus and more.

Standing approximately 37.4 inches high and weighing 154 lbs, LittleBig 3.5 is compact, yet extremely powerful, making it perfect for concerts, tours, television shows and live events.

LittleBig made its television debut with on Saturday Night Live in 2007 and is scheduled to tour with Kanye in 2008.


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