Martin VC-Grid™ Front and Center on NBA TV Studio

April 02, 2013

The first U.S. installation of Martin Professional’s new VC-GridLED video module occurred on NBA TV’s new set at Turner Studios in Atlanta. Innovative Show Design (ISD) designed a bi-level, 360º studio to accommodate the multipurpose needs of NBA TV and incorporated Martin’s new color-changing LED grids into the front of the set’s main anchor desk.

The studio design encompasses two sides with each side split into multiple sections. An NBA regulated half court with 3-point line and goal are also a part of the set. The reveal of the new studio took place for the first game of the 2012-13 NBA season.

“NBA TV produces several shows out of this one studio and the design required the ability to give each of these shows their own look,” says ISD’s Justin Garrone. “We employed the VC-Grid because we wanted a small LED that would allow us to be creative and flexible as far as where we could implement them. They give the front of the main desk a moving, ever-changing face.”

The dimples of a basketball were the inspiration for using the 25 mm pixel pitch module, Justin says, with the VC-Grid’s small size and low weight also important factors. The module’s compact 200 x 200 mm size makes it extremely suitable for integration into set elements like the NBA TV studio.

Justin describes how the VC-Grids are incorporated into the desk. “The front of the Game Time Desk is multi layered. We created a wall of VC-Grid on the front of the desk as a first layer, placed smoked plexi in front of the VC-Grid for a second layer, and have two 46" monitors in front of smoked plexi creating a third layer.”

The LED module’s combined power/data cable allows VC-Grids to be daisy-chained for easier setup and less cabling and was another feature that Justin found valuable, along with the module’s excellent color rendering and high refresh rate for flicker-free looks on camera.

PowerPort
Manipulation of the VC-Grids is through Martin’s award-winning P3 System Controller™ via a Martin P3 PowerPort 1500™ integrated power and data processor. Driven by the P3 Controller, the PowerPort 1500 powers the Grids with high-quality image processing and provides for extremely easy setup and configuration. The PowerPort can be placed up to 165 feet from the VC-Grids and in the NBA TV studio are located approximately 100 feet from the anchor desk.

The VC-Grid was brought to ISD’s attention through Martin and lighting vendor CYM Lighting. Lighting dealer was CYM Lighting of Thousand Palms, California.

Innovative Show Design - Scenic and Lighting Design Firm
Justin Garrone - Artistic Director / Project Manager / Lighting Designer
Turner Studios - Studio Lighting
Christopher Runnells - Artistic Director
Nate Mitchell - Scenic Designer / Graphic Artist
Mark Dowling - Scenic Designer
Graydon Swedberg - Scenic Director / Fabricator