BT Tower Information Band Shining Bright after 500+ Days

March 16, 2011

BT Tower Information Band Shining Bright after 500+ Days

The giant electronic information screen at the top of the iconic BT Tower in London has now been operating for 500 days and the display is as captivating as ever. Made up of Martin Professional LC Plus Series™ LED panels, the 360-degree LED screen is used by global communications services company BT to display a variety of messages and visual content.

The 59 meter long by 4.8 meter high information screen is made up of 177 separate LC Plus Series panels and has endured harsh weather conditions since its installation in October of 2009. Believed to be the highest of its kind in Europe and the Americas at 167 meters above street level, the information band is visible across the city.

Successful cooperation
Martin designed, supplied and installed the custom solution in cooperation with Imagination Europe Limited, a worldwide design and events company that specializes in integrated communication. Imagination served as the main contractor and content provider on the project. Martin Professional also designed and delivered a turn-key control system for the entire setup.

More information can be found on BT’s website here and Imagination Europe’s website here.

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

BT is proud to be the official communications services partner for the London 2012 Olympic and Paralympic Games.

In the year ended 31 March 2010, BT Group’s revenue was £20,900 million. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.