DJ Express: The Competitive Edge

For the past three years Owen Boutwell of Jackson, Mississippi has been DJing around the state as DJ Express, and making a pretty good living at it.

“I’m the only DJ in Mississippi that has all Martin Professional lighting,” he states. “I DJ all over the state, and I’m very proud how my hard work has paid off and allowed me to have the best lighting equipment in the state.”

DJ Express has grown to become the premiere mobile DJ service in Mississippi. DJing an average of four times a month, Owen’s Martin gear allows him to provide a true club experience. His impressive rig includes MAC 250 Kryptons, Wizard effect lights, Atomic 3000 strobes, MX-10 scanners, Ego 01 effects and Martin Magnum foggers. He hopes to soon add the new Martin RGB Laser 1.6 to his arsenal. Owen’s purchases his Martin gear from Center Stage Lighting.

“I get more compliments on my lights than anybody else,” he comments. “Martin lighting has had a tremendous effect on my business and has helped me to excel among my competition. Being the only mobile disc jockey in Mississippi to have Martin’s higher end equipment allows me to have a competitive advantage over other disc jockeys in Mississippi. In addition, this allows me to charge a higher price for my performances. As a young businessman, Martin gives me the added credibility of professionalism and quality to work with the club and concert realm.

“Also, having Martin lights extends my boundaries as a mobile disc jockey. Average disc jockeys are only able to perform at small to average events because of their primitive lighting. However, since I use Martin lights, I am able to perform at a large variety of events. Additionally, Martin lighting offers opportunities for creativity when exuding emotion. Whether it is an electrifying club atmosphere, or a wedding reception that needs just CMY color mixing to convey emotional lighting, Martin has all boundaries covered.”