MiniMACs a perfect fit at Rich’s ShuBar in Atlanta

Retail intelligent lighting systems are becoming easier to find these days. Proof can be found in the fact that a total of sixteen Rich´s/ Lazarus/Goldsmith´s federated stores in the USA operate with Martin automated lighting systems. ShuBar, as a part of the Rich´s store located in Atlanta, Georgia, has installed Martin MiniMAC Profile spots to liven up point of purchase and product display areas.

Four MiniMACs have been incorporated into the store design, running two different programs. A MiniMAC is placed on each side of the entry doors in the front display areas which are programmed as an eye-catcher for the passersby. And one MiniMAC is placed on each side towards the back of the store and programmed to cover the rear walls and full store interior. Lighting installer is Martin dealer The MAGNUM Companies, Ltd

The automated lighting system is a part of a youth visual merchandising roll-out program and has been effective in increasing sales for the stores. In fact, sales have increased since the effect lighting was installed.

Rich’s is a part of Federated Department Stores, America’s largest department store retailer (which includes Bloomingdale’s and Macy’s among others). Since 1867, Rich´s has built its reputation as the American south´s leading retailer by offering the latest in fashion and home furnishings.